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Why do I need branding? Planning to start your own business, big or small, involves major investment. Of all the concepts, branding is critical and small businesses should definitely give more thought to it. It is that tool with which you communicate to your customer who you really are. It is more than just a […]

How do you want people to perceive your branding?   What message should you give? Where must your brand stand? When must it be promoted?   Your company’s branding strategy must involve the answers to all these questions. The distribution channels you choose to promote your branding also influence the effectiveness and widespread acceptance. Ranging […]