SEO and its Importance

December 4, 2017

An Introduction to SEO

According to some statistics, there are more than 3.3 billion Internet users around the world. In other words, most of the people today use the Internet to get information and communicate with each other. The vast majority of companies have realised the potential of the Internet and invested in their online presentations many years ago. Of course, this doesn’t mean that it is too late for any company to create a website today. However, what is important to understand is that there are millions of active websites and getting traffic for your website is not as easy as it once was. Professionally built web design is always a good idea, but what matters the most is the traffic you get. If you want to boost the traffic to your website, then you must include SEO techniques in your strategy. So, what exactly is SEO?

SEO is an abbreviation used for Search Engine Optimisation.

In other words, with this activity, you can optimise your website and make it more visible for the search engines. These search engines use special algorithms that detect the most relevant websites (and pages that are part of these websites) whenever someone looks for a specific keyword. It is good to point out that most websites today get visitors via search engines like Google, Yahoo, Bing etc. So, if you want more traffic you must optimise your website.

There are millions of individuals who use search engines in order to get certain information. If you perform brief research you will notice that every search term gives thousands and even millions of results. Obviously, most people check the first 10 or 20 results. The results on the third page or fourth page are rarely checked. So, if you want to get a significant amount of visitors via search engines, you will have to make your website appear among the first 10 or 20 results for a specific keyword that you are targeting. Of course, the keywords must be closely related to what you are doing (your business). Since there are millions of websites this is sometimes a very difficult task, but we must mention that websites today are using not only simple one-word keywords, but keyword phrases too.

It's all about the keywords

SEO is an activity that consists of many different elements. For example, if you want good SEO, you will need to use keywords in your content. There is a certain amount of keywords you can use on every page, otherwise, search engines can punish your website for spamming. These keywords can be used in articles, titles, images, URL address etc. Backlinks are another important element of SEO is backlinking. A backlink is a hyperlink placed on a website that you don’t own pointing to your own website. By providing quality content you increase your chances of getting backlinks. In addition, you can use social media platforms and other ways to improve SEO.

Do I need SEO?

According to many expert’s SEO is a must for every business that wants to be successful on the Internet. This is a very effective tool to boost high-quality traffic to your website. It makes your business or project more visible and increases the chances of selling services and/or products. In order to get the best results, you should rely on SEO experts that provide professional services because this activity is very complex and it is constantly changing.

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