03 Mar Is Your Website Responsive?
In 2014, mobile usage exceeded that of desktop usage.
This made mobiles a widely used tool for online activities. However, because this is a recent development, many sites do not have a mobile version which reduces its visitor’s dramatically. Mobile devices are usually constrained by display size and necessitate a different method to how content is placed out on screen. There are a multiple of screen sizes which an organization must look into before designing a website. These include tablets, wearables, televisions, mobiles, desktops, and even gaming consoles. There will never be a standard screen size to fit all devices. Therefore, it is important for the website itself, to be responsive enough to adapt to all screen sizes.
Making your website “responsive” means allowing it to automatically adjust to different screen sizes and change its layout accordingly. For example, a mobile screen may display a websites content in a single column. But the same site, when opened on a tablet, may display between two and six columns.
For example, a person searches and finds a product he wants to buy on his mobile phone during his lunch break at the office. He saves the page for further inspection at home. When he gets home, he decides to use his desktop instead of his mobile. When he enters the same URL into his desktop, he may become frustrated to see the stripped down mobile version. He would have to locate the desktop site and the product all over again. This might reduce the number of customers for a website.
Most users do not appreciate a website that forces them to take extra steps to use it. Another major problem is the fact that almost all mobiles and tablets can be used either in landscape or portrait position. If your website has been designed to be responsive, the mobile and tablet screens should accurately display the site for users. In this way, users will find the content easily navigated.
Another bad practice amongst web developers, to resolve this issue, includes creating a completely different website for mobile devices. That means a different URL and different coding. This will not only increase the workload but also the cost.
Responsive web design has also been preferred by the technology giant, Google. Google prefers to have a responsive website because it not only reduces traffic for its search engine, but it’s also easier for users to share and interact with. If your site is not responsive, google will push you further down the search results. Can your business afford not to be found online!?
Making your website responsive does not have to add burden to your workload. In fact, there are many online options where you can get this done from. One of them just happens to be Get Me Branded!!!. We offer creative and exciting content for our clients along with state of the art programming.